Master Scroll-Stopping Hooks in 90 Minutes
 (Even With No Experience)

Learn the psychology behind ads that grab attention, build emotion, and convert.

Trusted by marketers and business owners
who want better-performing ads:

Dear business owners and marketers:

If you feel like your ads should be performing better and tired of paying for impressions that don't convert into sales...You're not alone.I’ve spent the last 7 years running Facebook ads and the thing that transformed my results wasn’t an algorithm hack, campaign setup or a secret audience.It was psychology.My obsession with this started back in 2014 after reading Jonah Berger’s Contagious, which is about how things go viral.And that book led me to spend 500+ hours writing my Master’s thesis on marketing psychology and how to capture and hold attention.So when I started running Facebook ads 7 years ago, psychology became the foundation to all my ads.And what I found after thousands of tests and millions of dollars spent across dozens of brands was simple:Marketing is just psychology at scale.And the hook does more heavy lifting than everything else combined.Once I focused on understanding the first second – how to capture attention, trigger emotion, and create curiosity fast, everything improved:☑️ Lower CPC
☑️ Higher CTR
☑️ Fewer wasted dollars
☑️ More profitable campaignsAnd the best part?You don’t need to be a copywriter or a “creative” person to do this.
You just need the right frameworks.That’s why I built Psychology of Hooks. It gives you the exact system I rely on to make ads that people actually watch.So here's what you'll learn:
• The secret to ads that catch attention every time
• How to instantly any hook with one checklist
• Proven templates and psychological triggers to increase your ROAS
• How to create simple high-converting ads with just your phone or laptopCan't wait to see your success,
- Josh

Results I get for my clients

Here's what you get when you enroll today:

6 video lessons on how to:

  • Plug-and-play proven hook formulas that actually grab attention

  • Use the Hook Stacking Method to make your ads unignorable

  • Create ads that feel like you're reading your customers' mind

  • Tap into psychological triggers to overcome any objections

  • Tap into people’s self-belief to make them take action

  • Instantly improve your hook using the 3C Checklist

  • Add one power word to 10x your hook

  • Use the 5 types of curiosity gaps

And more!

175+ scroll-stopping hooks. Use this swipe file to speed up your creative process with high-performing ideas across dozens of industries.

10 Canva templates with plug-and-play headlines to get you started with creating high-converting ads literally right away.

Learn 3 proven methods to engage your viewer AFTER the hook in this BONUS module, The Art of Rehooks.

Total Value: $278

Yours today for only: $97

If you’re ready to stop guessing and start creating hooks that actually work, let’s get started today.

Master the Psychology of Hooks:

One-time payment.
Unlimited Access.
3 Bonus Gifts.
100% Money-Back Guarantee

Backed by my 100% Money Back Guarantee

If you show me that you've put the course learnings into practice and your ads aren't performing better, just email me and I'll send you a full refund, no questions asks.

This masterclass is for you if...

  • You’re struggling with your Facebook or TikTok ads

  • You're tired of wasting money on ads that flop after putting time into them

  • You're tired of hoping your ads work and want proven plug-and-play formulas

  • You want to improve performance without making new ad creatives from scratch

  • You know the hook is the most important part of your ad and you want to master it

  • Your product converts when people hit the site, but your ads just don’t get enough good clicks.

  • You can’t afford constant UGC creators and need scroll-stopping ideas without big production costs.

Master the Psychology of Hooks:

One-time payment.
Unlimited Access.
3 Bonus Gifts.
100% Money-Back Guarantee

And Here's What You'll Walk Away With:

  • Clear understanding of what makes a great hook

  • Repeatable formulas that work across niches

  • 175+ swipeable examples to inspire your next ad

  • Faster creative testing and better performing ads

  • More clicks, lower CPAs, and a higher ROAS

Hey, I'm Josh 👋

  • I'm a Toronto-based expert growth marketer with 7 years experience in Facebook Ads

  • I work with early stage businesses to scale their advertising and grow revenue

  • I've generated well over $4,000,000 in attributable revenue

  • I spent 500+ hours researching marketing psychology for my Master's thesis at New York University

  • I've supported over 1,000 marketers and founders with my free marketing resources, social media posts and newsletter

I’ve spent over 7 years writing Facebook Ads for brands in range of industries. This masterclass distills the most important 10% of what I’ve learned so you can skip the fluff and start getting results.

FAQ

Who is this masterclass for?

This masterclass is designed for media buyers, UGC Creators, marketers, and business owners who want to create high-converting hooks for Facebook, Instagram, and TikTok ads.

Will this work for any industry?

Yes, these strategies can be applied to any industry because I'll teach you the WHY behind scroll-stopping hooks.

What makes this different from other ad training?

This masterclass focuses on the psychology behind attention-grabbing hooks and includes specific, actionable steps to create them effectively. Unlike other courses that might focus on general ad creation, this masterclass digs into why hooks work, giving you practical frameworks and real-world examples that drive engagement.

How much time will it take to complete this masterclass?

It will only take you 90 minutes to get through the entire masterclass.

What do I get with the masterclass?

The masterclass is comprised of 6 short video modules with accompanying text. You'll also over 10 AI prompts to use to help you create scroll-stopping ads.

When will I get access to the masterclass?

Immediately! Right after paying you'll get redirected to the Notion page with all the videos, text materials and AI prompts.

Do I need to be a marketer?

No. This is built for both marketers and non-marketers. You’ll get structures, examples, and prompts to plug your own product into. If you can write an email, you can write these hooks.

What if I can’t afford UGC creators right now?

You don’t need them. While it's highly encouraged to try UGC with the knowledge from this masterclass, you’ll learn how to make simple hooks that work without them.

Is it a one-time payment?

Yes. It will be a one-time payment of $97. But if you're reading this, you have access to a limited-time pre-sale offer to get it for only $47.

How much will the masterclass cost if I wait?

The masterclass will be available for $97 if you wait. By purchasing now you're getting 50% OFF.

Why should you consider us?

Why Reason #1

Building from the base is slow and can be very time consuming. With this template you can now build easily. Without the need for learning every single thing.

  • Cost me $49/yr for 25 websites.

  • Most Startups don't require more than a simple pager to get started. Why spend your time developing one from scratch?

  • Get a Free Carrd domain to launch your projects.

What & Why Carrd?

You can pretty much build pretty much most static websites from scratch. including this website. See what we built earlier:

Help & Support

If you find or need any other templates, please DM me on Twitter. We will try to improve this Template specific to your requirements.